Challenge:

LOVCAT Paris came to Anton Floyd, Inc. to redesign their current gift boxes. LOVCAT envisioned upscale boxes which appealed to their customers.

Solution:

Anton Floyd worked closely with the LOVCAT team to create a fun and youthful design geared toward the end user. LOVCAT loved the jewelry box design style, combined with pink and white. The logo hot stamped in gold on the top creates a regal look and the feel of elegance. The pink ribbon printed with the LOVCAT logo adds whimsical branding, and the functional purpose of keeping the box closed. Anton Floyd worked closely with LOVCAT on box design and, ultimately, suggested a complimentary shopping bag that matches the box in artwork, and color scheme, and embellishment even including the pink ribbon, branded with the LOVCAT logo, which is used to keep the bag closed. The customer used this matching bag and box combination to elevate their brand and image.


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